PACKAGInG

updog.

We absolutely loved bringing Updog's packaging labels to life! It was all about nailing that compliance (in an industry where the food standards are still somewhat grey) while also making sure any dog lovers can’t resist scrolling past (or walking past) those bold pops of colour. Plus, we got to smash out a dozen unique dog breed illustrations, which is a task we’ll gladly take on any day of the week.

GAZE Creative is a Brisbane-based design studio specialising in strategy-driven branding and storytelling. Founded by Senior Designer Rochelle Tyson, who brings over 10 years of experience, we create impactful designs that leave a lasting impression. From eye-catching brand and packaging design to engaging websites, we combine creativity with strategy to help businesses stand out and succeed. Our services include logo design, packaging, print, and digital design. If you're ready to take your brand to the next level, reach out to our friendly team—we’d love to help turn your vision into something big that drives real results.